The study on the Advertising Communication Effects of Activation Video Ads with Mental Imagery
碩士 === 國立雲林科技大學 === 視覺傳達設計系 === 106 === This study focuses on the viewers whom experienced Activation whether will they produce different degrees of mental imagery, and shows that the communication effect is different. Therefore, the study first explored the relationship between Activation video...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4384u4 |