The Impact of Political Skill and Reputation on e-Word-of-Mouth in Social Media
碩士 === 國立雲林科技大學 === 資訊管理系 === 106 === This paper presents a new model of social-political perspectives impact on eWOM. eWOM can be regarded as a key indicator about personal reputation. In this study, we examined how eWOM is influenced by reputation and how political skills affect the reputation of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/639pfx |