Brand Building Strategy of Own Brand: Application of the Cycle of Brand Building
碩士 === 國立雲林科技大學 === 企業管理系 === 106 === Since 2000, many industries have faced a transitional phase in Taiwan. Manufacturesers have gradually lost their industrial competitiveness and profits that have been reduced. Therefore, Enterprises must think about the next stage of development. The establishm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68k86p |