Does the Investor Select the Securities Firm Depending on Company Image or the Sales Specialists Charisma?

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === The main purpose of this research is to discover investors put more attention on the company image of the securities firm or the glamour of the securities specialist, and the factors that affect between these two subjects. By means of the investigation which was...

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Bibliographic Details
Main Authors: Yu-Lan Hsu, 許玉蘭
Other Authors: Cheng-hsui Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9h89r3