Explore the Impact of Pop-up Advertisements towards the Purchase Intention of Mobile Online Consumers

碩士 === 國立雲林科技大學 === 工業工程與管理系 === 106 === This study uses the Technology Acceptance Model (TAM) proposed by Davis & Bagozzi & Warshaw as the infrastructure to explore the influence actors of pop-up advertisements on the purchasing intentions of mobile online consumers. The mobile online consu...

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Bibliographic Details
Main Authors: GAO, DE-YA, 高得雅
Other Authors: CHENG, BOR-WEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/e3c64f