Consumers Perceived Value of FACEBOOK Fans Group and Their Impact on Customer Loyalty in Kindergarten and Cram School

碩士 === 育達科技大學 === 兒童教育暨事業經營產業碩士專班 === 106 === More and more kindergarten or cram school operators use the Facebook fan group page as a tool to market their service, interact with customers, and corporate image presentation. The purpose of this study is to discover whether parents of kindergarten or...

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Bibliographic Details
Main Authors: OU,YU-FENG, 歐宇峰
Other Authors: LAN, TIAN-SYUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/fse56c