The Influence of Shopping Environment on Purchase Intention - Taking Miaoli U Store as an Example
碩士 === 育達科技大學 === 行銷與流通管理所 === 106 === This study mainly discusses the effect of shopping environment on customer satisfaction and purchase intention. Through the literature review, taking southeast asia customer of Miaoli U store as population, convenience sampling is adopted. According to the stat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ku2wn3 |