A Study of Kano Model to Explore the Experiential Marketing of Aboriginal Tribes Culture - An Example of East River Community in Nanzhuang Township
碩士 === 育達科技大學 === 行銷與流通管理所 === 106 === The promotion of multiculturalism in Taiwan has created a harmonious bond among various ethnic groups. Accordingly, the public should adopt an open attitude to understand the beauty of the culture of various ethnic groups. Experiential marketing has become an i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ubk4ag |