The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.

碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === This study focuses on the effects of service quality, product quality and prices on customer satisfaction and loyalty in the machinery manufacturing industry in Taiwan. The study used Taiwan machinery manufacturing enterprises as the subject to examine the serv...

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Bibliographic Details
Main Authors:	WU,KUN CHAO, 吳坤釗
Other Authors:	LI,CHENG TSUNG
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/gwwja7

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spelling	ndltd-TW-106YDU006910012019-05-16T00:00:45Z http://ndltd.ncl.edu.tw/handle/gwwja7 The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan. 服務品質、產品品質、產品價格對顧客滿意度與顧客忠誠度之研究─以機械加工業為例 WU,KUN CHAO 吳坤釗碩士育達科技大學行銷與流通管理所 105 This study focuses on the effects of service quality, product quality and prices on customer satisfaction and loyalty in the machinery manufacturing industry in Taiwan. The study used Taiwan machinery manufacturing enterprises as the subject to examine the service quality, product quality and prices on customer satisfaction and loyalty. Using SSPS 22.0 to analyze and discusses the questionnaire date. According to the result of this study might be help the Taiwan machinery manufacturing enterprises to increase competitive advantage in the world. LI,CHENG TSUNG 李政宗 2018 學位論文 ; thesis 57 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === This study focuses on the effects of service quality, product quality and prices on customer satisfaction and loyalty in the machinery manufacturing industry in Taiwan. The study used Taiwan machinery manufacturing enterprises as the subject to examine the service quality, product quality and prices on customer satisfaction and loyalty. Using SSPS 22.0 to analyze and discusses the questionnaire date. According to the result of this study might be help the Taiwan machinery manufacturing enterprises to increase competitive advantage in the world.
author2	LI,CHENG TSUNG
author_facet	LI,CHENG TSUNG WU,KUN CHAO 吳坤釗
author	WU,KUN CHAO 吳坤釗
spellingShingle	WU,KUN CHAO 吳坤釗 The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
author_sort	WU,KUN CHAO
title	The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
title_short	The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
title_full	The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
title_fullStr	The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
title_full_unstemmed	The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.
title_sort	relationship of service quality, product quality and prices on customer satisfaction and loyalty – a study form machinery manufacturing industry in taiwan.
publishDate	2018
url	http://ndltd.ncl.edu.tw/handle/gwwja7
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The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.

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