The relationship of service quality, product quality and prices on customer satisfaction and loyalty – A study form machinery manufacturing industry in Taiwan.

碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === This study focuses on the effects of service quality, product quality and prices on customer satisfaction and loyalty in the machinery manufacturing industry in Taiwan. The study used Taiwan machinery manufacturing enterprises as the subject to examine the serv...

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Bibliographic Details
Main Authors: WU,KUN CHAO, 吳坤釗
Other Authors: LI,CHENG TSUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/gwwja7