The Study of Relationship on Brand Image, User Satisfaction and Brand Loyalty ─ An Example of Smartphones
博士 === 台南應用科技大學 === 國際企業經營系碩士班 === 106 === Abstract The purpose of this research is to determine whether customer loyalty is a significant factor for the growth and survival of the business. This research focuses on the relationship between brand image, customer satisfaction and brand loyalty. It wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w5na63 |