Local Optimism Motivates Consistency and Local Pessimism Motivates Variety - Self Construals and Gender as Moderators
碩士 === 大同大學 === 事業經營學系(所) === 106 === Everyone's consumption choice, sometimes consistent, sometimes different. Consumers sometimes prefer to repeat their past choices; at other times the same consumer prefers to try something new. Re-validating the consumer's current situational o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hq9fwu |