A Study on the Behavioral Intention of the Audience in Professional On_Line Gaming Competition

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士在職專班 === 106 === This study, "Study on the behavioral tendency model of electric competitions," is based on Ajzen's "Planning Behavior Theory" (TPB). SEM was used to analyze the relationship between behavioral ideas and outcome evaluation, atti...

Full description

Bibliographic Details
Main Authors: Wu Her-Shing, 吳和興
Other Authors: Lou Shune-Nain
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/32p5uw