A Study on Relationship of Textbook’s Experimental Marketing, Brand Image and Customer Loyalty-An Empirical Invegestigation of the Kang Hsuan Publisher

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 106 === The teacher questionnaires were issued by convenience sampling of 450 questionnaires and collected 426 questionnaires, 24 removed invalid samples, 426 valid samples, the effective response rate was 94.6%.The research objects are primary school teachers of...

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Bibliographic Details
Main Authors: Wang,Tsan-Yu, 王贊喻
Other Authors: Chang,Shin-Perng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/n8gbkk