A Study on the Effects of Electronic Word-of-Mouth on Consumer Purchase Intention - the Interference Effect of Herd Behavior

A Study on the Effects of Electronic Word-of-Mouth on Consumer Purchase Intention - the Interference Effect of Herd Behavior

碩士 === 德明財經科技大學 === 行銷管理系 === 106 === This study aims to investigate the influence of the electronic word of mouth on customer’s purchase intention for online Lolita fashion store. In order to understand customer’s purchase decision-making process, this study explore how conformity behavior interfer...

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Bibliographic Details
Main Authors:	Lin Tai, 林岱
Other Authors:	Pao Huei-Wen
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/4a6u26

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