A Study on the Effects of Electronic Word-of-Mouth on Consumer Purchase Intention - the Interference Effect of Herd Behavior
碩士 === 德明財經科技大學 === 行銷管理系 === 106 === This study aims to investigate the influence of the electronic word of mouth on customer’s purchase intention for online Lolita fashion store. In order to understand customer’s purchase decision-making process, this study explore how conformity behavior interfer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4a6u26 |