The Study of the Effect of Experiential Marketing, Service Quality, Corporate Image on Customer Loyalty–using Chunghwa Telecom as an example

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 106 === Global technologies are changing with each passing day, and smart products are booming. In order to respond to changes in the telecommunications market and multiple demands from customers , telecommunications products have been extended from basic communi...

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Bibliographic Details
Main Authors: Tai-Yi Lin, 林苔儀
Other Authors: 李旭華
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6qem8r