The Effect of Perceived Value of Social Media Promotional Messages on the Behavior of Community Members
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 106 === According to many studies found that consumers are going to search online community word-of-mouth before they purchase products. Therefore the search behavior and message of online may influence their purchase intention. After referring to the information of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cwjdcf |