Is “Cao Dong” not really having a party? A study of experiential marketing and consumer loyalty in Taiwan live music industry.
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 106 === "This is the worst age and the best age." A short sentence undermines the situation that modern musicians face in this social situation. Although consumers desire for the sale of physical music albums greatly reduced, on the contrary, consumers are mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jt3b4b |