A Tentative Study on the Narrative Effects of Advertisements - Taking the Second and Third Series Ads of IKEA Dating as an Example
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 106 === In 2016, IKEA took a series of narrative advertisements with different relations on Youtube and TV commercials as "Dating Two or Three Things." Listening to people with young men and women, tell them that this is a field suitable for creating different...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7wbaks |