The Study on Customer Characteristics, Quality of Service, Switching Costs, Customer Satisfaction and Customer Loyalty‒An Empirical Investigation of the FMCG Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 106 === With the changes of times, the consumers shopping decision-making mode have been completely different from the traditional way. The advancement of the information network and the invention of various message carriers have increased the possibilities for the a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/pqcm3w |