The Influence of Audience Virtual Product Experience on Online Live Streaming

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 106 === This study to explore the impact of the audiences virtual product experience on the live streaming platform communitys impact, and what type of interaction will occur under the influence of the critical mass of the live video and the viewers perceived similar...

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Bibliographic Details
Main Authors: Cyong Wun Liu, 劉瓊雯
Other Authors: 耿慶瑞
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/g33zm9