Exploring the impacts of experience marketing, perceived value, brand image, and word of mouth on customer loyalty: satisfaction and trust as the mediating variables
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 106 === Due to economy developing, double income families become majority structure of families which constantly eating outside and making strong demanding of catering business. To fulfill the requirement, there are many different types of catering restaurants bloomi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3b4g9n |