The Relationship between Corporate Reputation and Philanthropic Giving: The Mediating of Operating Performance
碩士 === 東海大學 === 會計學系 === 106 === The research uses the results of four surveys of Taiwan’s most admired firms conducted annually by Common Wealth Magazine from 2011-2014. I apply Structural Equation Modeling(SEM) to investigate the relationships among corporate reputation, operating performance and...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/s352s4 |