The Relationship between Corporate Reputation and Philanthropic Giving: The Mediating of Operating Performance

碩士 === 東海大學 === 會計學系 === 106 === The research uses the results of four surveys of Taiwan’s most admired firms conducted annually by Common Wealth Magazine from 2011-2014. I apply Structural Equation Modeling(SEM) to investigate the relationships among corporate reputation, operating performance and...

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Bibliographic Details
Main Authors: Hung, Shang-Jen, 洪上人
Other Authors: Liu, Chun-Ju
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s352s4