A Study on Customer Participation and Customer Satisfaction in Financial Services: Antecedents and Moderating Effects of Role Identification and Perceived Benefits
碩士 === 東海大學 === 國際經營與貿易學系 === 106 === The mechanism of service deliveries in the financial service industry has gradually transformed and developed over time. It shifts from a one-way delivery of services into a situation where customers take part in the service procedure. Throughout the service, cu...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/y88x25 |