A Study on Customer Participation and Customer Satisfaction in Financial Services: Antecedents and Moderating Effects of Role Identification and Perceived Benefits

碩士 === 東海大學 === 國際經營與貿易學系 === 106 === The mechanism of service deliveries in the financial service industry has gradually transformed and developed over time. It shifts from a one-way delivery of services into a situation where customers take part in the service procedure. Throughout the service, cu...

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Bibliographic Details
Main Authors: SHIH, FANG-SHENG, 石梵生
Other Authors: WU, LI-WEI
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/y88x25