Investigation on the Determinants of YouTuber Fan Community

碩士 === 東海大學 === 企業管理學系碩士班 === 106 === Social media has become a global social phenomenon, where it has not only created an impact on how business interacted with consumers, but also drawn significant attention in academic research. Popular social media platform creates great influence and attract lo...

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Bibliographic Details
Main Authors: CHEN, I-AN, 陳怡安
Other Authors: HSIEH, SARA H
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/hd9w44