A Study on the Multi-Brand Development Strategies of Taiwanese Bicycle Manufactures Based on the View of Brand Architecture

碩士 === 東海大學 === 工業工程與經營資訊學系 === 106

Bibliographic Details
Main Authors: Chung-Yu Hsieh, 謝仲宇
Other Authors: Shu-Wen Chang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/pt2763