The Influence of eWOM Source Credibility and Product Involvement on Travel Product Purchase Intention: take the Recipients of the Information from Google Local Guides for Example
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 106 === This research is aimed to find out whether eWOM credibility level and product involvement level should affect the purchase intention of recipients of Google Local Guides (An affiliated Service of Google Maps). The subjects of this research are users in Tai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m2q3vk |