An Inveswtigation of the Consnmers Perception,Attitude,and Consumption Intention to Religion-Connected Cultural and Creative Products--A Case Study of Tzung-ying Crystal Prayer Lamp.
碩士 === 大仁科技大學 === 文化創意產業研究所 === 106 === This study aims at investigating the consumer’s perception of and attitude to religion-connected cultural and creative products, which are related to consumption intention. The research tool is self-designed questionnaires, and 418 valid questionnaires are col...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8mt45a |