The Study on Consumers' Purchase Motivation and Behavior of the Public Welfare Lottery in Kaohsiung Area.
碩士 === 大仁科技大學 === 文化創意產業研究所 === 106 === This study conducts a questionnaire survey and analysis, primarily investigating Public Welfare Lottery purchasers, 18 years and older in the Kaohsiung area by looking at the influence and relationship that their purchasing motivation, purchasing intentions, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aw77pu |