| Summary: | 碩士 === 大仁科技大學 === 製藥科技研究所 === 106 === Probiotics could reproduce in human gastrointestinal tract and have various benefits
for human health. Based on health belief model (HBM), this study aimed to explore and
clarify the influence factors of purchasing probiotics for consumers.
In this study, 376 convenient samples around Taiwan were solicited, and then data
were analyzed by using descriptive statistics, dependent samples t-test, independent
samples t-test, chi-square test, one-way ANOVA, and Pearson correlation with SPSS
software package.
The results indicated that there were 227 respondents (60.4%) used health food
(multiple choice question) to improve the gastrointestinal tract function (192 respondents,
84.6%) and to increase the gastrointestinal tract good bacteria (161 respondents, 70.9%).
Some health belief constructs were significant different along with the demographic
factors of gender, age, education, residence, and health condition. The demographic
factor of education was significant different with probiotics buying behaviors. There was
a significant correlation between health constructs and probiotics buying behaviors.
In conclusions, probiotics were used to increase the gastrointestinal tract function
for the most consumers and the probiotics buying behaviors were varied along with the
specific demographic factors. We suggested that the pharmacist could sell the various
probiotic health foods for the target customers.
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