A Study on the Influence Factors of Purchasing Probiotics for Consumers – A Health Belief Model Approach
碩士 === 大仁科技大學 === 製藥科技研究所 === 106 === Probiotics could reproduce in human gastrointestinal tract and have various benefits for human health. Based on health belief model (HBM), this study aimed to explore and clarify the influence factors of purchasing probiotics for consumers. In this study, 376 co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rv2q7y |