The Influences of Brand Image, Consumption Preferences and Customer Satisfaction on Repurchase Intention- Coffee Shop Consumers in Tainan as an Example
碩士 === 南臺科技大學 === 高階主管企管碩士班 === 106 === This research takes the coffee shop consumer in Tainan area as subjects, to study the relationships between brand image, consumption preference, customer satisfaction and repurchase intention. This study is carried out by means of questionnaires. Three hundred...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dxwmab |