Service Quality, Advertising Message, and Negative Switching Barrier: Effects on Repurchase Intention and Positive Word–of–Mouth
博士 === 南臺科技大學 === 經營管理博士學位學程 === 106 === As of now, the Vietnam telecom market has been nearly saturated and five dominated mobile carriers coexist. Nevertheless, the competition is still fierce due to the fluctuation of market share among service providers. Therefore, through loyalty programs and w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4jq2ad |