Exploring the Influence of Online Word-of-Mouth on Purchase Intention: a Case of Online Shopping on Facebook Community Website
碩士 === 南臺科技大學 === 資訊管理系 === 106 === Today's community websites are not only providing community services, but have gradually evolved into multi-purpose websites and have been developed into e-commerce because of the large number of users. At present, almost a handy smart phone, no matter when a...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vg5w8f |