The Impact of Brand Image on Brand Loyalty of Taiwan’s Culture and Creative Industries Park: The Mediating Effects of Brand Trust and Brand Satisfaction
碩士 === 南臺科技大學 === 企業管理系 === 106 === Based on the brand image and brand engagement theory, this study explore the brand loyalty of Taiwan's literary creation and industries park. Samples through the network and pencil and paper and 635 questionnaires were collected, got 625 valid questionnaires,...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44f735 |