Research on Social Marketing of Internet Platform: Take “Taiwan Bar” as an Example
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 106 === The purpose of this study is to cite the concept of social marketing, analyze how new media are presented through the topics, and bring about the changes in concept and behavior of the target public. Taking "Taiwan Bar" as the research subjec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r9wv7n |