The Impact of Life Styles and Store Images on Consumers’ Behavior—A Case Study on a Sporting Goods Store
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === This study aims to realize life styles, store images and consumer behavior of “De” sporting goods stores in Taiwan. It selects life styles as a main topic to analyze the diverseness of different demographics, store images and consumer behavior in order to u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ak84xr |