Examining the marketing creative model of the Artgogo Expo from an integrated cross-sector perspective

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 106 === Since its founding in 2014, Artgogo has, under the leadership of CT Cao who came from Taiwan entered the art industry of mainland China. Artgogo has revolutionized the formats and understandings surrounding art galleries, art agency, art broker and exhibiti...

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Bibliographic Details
Main Authors: LIU, YU-HSI, 劉毓璽
Other Authors: HSU, AN-CHI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/4j43j6