A Study of the Enterprise Philanthropy and Cause-related Marketing-Take Haut Mont Group for Instance
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 106 === A lot of cases had proved that the promotion and operation of public service is helpful to enhance the image of the enterprise and increase the competitive advantage of the market, so it has become one of the hot marketing management issues. This study take...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4n38ex |