Competitive Advantage and Marketing Strategy of Functional Probiotic Products-A Case Study of G Biotech Incorporation

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === The biotechnology industry is a star industry in the 21st century. This study discusses the development of the Taiwan’s biotechnology industry and health food industry. In this study, we use G Biotech Inc as an example, which producing functional probiotic...

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Bibliographic Details
Main Authors: LIANG, LI-YEN, 梁麗燕
Other Authors: HUNG, GUANG-CHU
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7hhg8p