A Study of the Relationship between the Marketing Strategies and Brand Value in Game Industry : The Case of A Company

碩士 === 東吳大學 === 會計學系 === 106 === In recent year, people are more and more emphasis on food, clothing, housing and transportation along with the quality of life have be improved. During the smart electronic age have arrived, different kind of “games” were infiltrated into people’s life and lots o...

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Bibliographic Details
Main Authors: WU,LI-HUI, 吳立惠
Other Authors: JAN, CHYAN-LONG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/bsd2bk