The Limits Make Positioning Stand Out: The Timing and Mechanism of Effectiveness

碩士 === 東吳大學 === 國際經營與貿易學系 === 106 === In recent year, Advertisements become part of our lives and customers are quite familiar with. Because of that, customers are active to search the information they want instead of getting information in passive way. The advertisers in order to get trusts from cu...

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Bibliographic Details
Main Authors: CHEN, WEI-CHU, 陳韋竹
Other Authors: KU, HSUAN-HSUAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/m2p46t