The Impact of Internet Celebrity Credibility and Celebrity‐Product Fit on Consumers' Attitudes and Intentions
碩士 === 東吳大學 === 國際經營與貿易學系 === 106 === The Internet Celebrity have been booming since 2015. Moreover, it is still the hottest keyword in 2018. The companies always cooperate with Internet Celebrity. Influencer Marketing becomes the most important strategy. Companies connect fans and consumers wit...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j95tyu |