Hybrid Business Model Innovation: Comparative Case Studies of OTT in Taiwan
碩士 === 東吳大學 === 企業管理學系 === 106 === Over the top (OTT) service is destroying traditional TV business models, and a new paradigm is reshaping the digital media industry. This study investigates three representative business models in the OTT industry in Taiwan, namely LiTV, CHOCO TV and myVideo. We fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ptz5b |