The Influence of CD Gift Promotion Activity on Customers’ Perceived Value and Purchase Intentions – a case study of Johnny & Associates, Japan
碩士 === 東吳大學 === 企業管理學系 === 106 === In recent years, the music market has been declined due to the internet music downloads and piracy. However, the idol music market in Japan still maintains a certain amount of sales, and occupy the top in the ORICON weekly ranking. In the past, research mainly focu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f67qbs |