The effects of proccesing fluency and price of online menu on restaurant evaluation
碩士 === 東吳大學 === 心理學系 === 106 === Previous studies of restaurant menus focused on the nature of the effects of price labels, text description, background and layout design. Few studies examined how menu presentation influenced the mental processes of costumers. Base on the how fluency affect consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49km7m |