The Influences of Experimental Marketing and Relationship Marketing on Revenue in the Luxury Industry - A Case Study of Burberry
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 106 === The luxury industry is a symbol of modern people’s praising their identity and status, and having gone through the changes impacting it in the history over the past hundred years, it is still standing firm today. Historical stories of brands with a history of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pqx6c5 |