Influence of Customer Delight on Word-of-Mouth for Design Hotel: the Moderating Effect of Customer Personality Traits
碩士 === 實踐大學 === 餐飲管理學系餐飲產業創新碩士班 === 107 === Influenced by the accelerating progress of communications technology, word-of-mouth (WOM) from various sources have become indispensable information for consumption assessments. Comments shared by experienced consumers are essential for purchasing eval...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6yc6tn |