Study of the Relation on Cultural Identity, Food Image, and Behavioral Intentions － A Case of Malaysia
碩士 === 靜宜大學 === 觀光事業學系 === 107 === In recent years, the number of Taiwanese visiting Malaysia has grown rapidly. The aim of this study is to explore the impacts of the Malaysian trip on cultural identity, food image and behavioral intentions A convenience sampling was utilized via paper and electron...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zp3kf5 |